Line skis - pressemeddelelse
I pressemeddelelsen skriver Line skis:
Finally, there is proper European distribution of the American brand LINE Skis, LINE products will be also available on this side of the Atlantic Ocean for 2007. LINE Skis will be benefiting from a sophisticated and well-established distribution structure and efficient back office, run by K2.
For 2007, Neilpryde Scandinavia will in Denmark be the new distributor of LINE Skis, the legendary American ski company that pioneered the modern day twin tip freestyle ski.
LINE products are ready to conquer Europe’s halfpipes, parks and backcountry faces next winter. LINE will benefit from the distribution structure and strong and very efficient back office of K2 Sports Europe.
LINE’s authentic core image, large selection of innovative ski designs at competitive prices will provide key retailers throughout Europe the opportunity to offer their customers what no other shop can. LINE’s products will be distributed via a selective distribution structure which focuses on only the most progressive markets and dealers specialized in the sales of freestyle & freeride skis that support today’s freeskiing movement.
LINE Skis was founded in 1995 by (at that time) 21-year-old Jason Levinthal, who began building some of the first twin tip skis in his parents garage. At the time the majority of young skiers in the US were switching to snowboarding and skiing was becoming less popular with the youth. Line’s mission was, and still is today to grow and rejuvenate skiing by building innovative, high performance, rider driven ski products that support the next generation of skiers pushing the sport. Today, LINE is one of the most innovative, authentic and most respected freestyle ski brands in the US. Line is credited as being the original rider driven, ski brand that continues to maintain an extensive, high-class pro team that includes big names like superstar Eric Pollard (USA).
„I couldn’t think of a better time and opportunity to launch this unique core ski brand in Europe”, says Wolfgang Buchwieser, European Sales Manager of LINE Skis. “LINE’s image and technical features are just what the growing twin tip freestyle and Freeride market in Europe is asking for. Thanks to LINE’s authenticity and credibility in the core freesking community, we are convinced the introduction of this brand will be extremely successful. We are looking forward to increasing its credibility through a selective distribution and systematic grass roots marketing programs”, continues Buchwieser.
Come and check out the new LINE Skis collection 2007/08 at the upcoming ISPO Winter 07 (international sports trade show, 4 to 7 February) at the LINE stand in hall A1, stand 221.
Contact LINE in Denmark:
Neilpryde Scandinavia
Golfvej 10, 7400 Herning
Kasper Molich / LINE Productmanager
Email: Kasper@neilpryde.com
Tel: +45 9722 4943
Fax: +45 9712 2412
For more information about LINE please go to: www.lineskis.com // www.neilpryde.dk
photos: www.lineskis.com