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Artikel: Luxottica overtager Oakley


Luxottica overtager Oakley

Luxottica Group og Oakley har netop afsløret en aftale om overtagelsen af Oakley for den nette sum af 2.1 milliarder US dollar.

Luxottica producerer iforvejen solbriller og briller under mærkerne Arnette, Ray-Ban, Killer Loop mv. samt for mange internationale modehuse som DKNY, Ferragamo, D&G, Chanel og mange andre.

Med overtagelsen af Oakley slår italienske Luxottica sig fast som verdens største brilleproducent.

Fra pressemeddelelsen:

Leonardo Del Vecchio, Luxottica Group Chairman, stated, “This is a milestone for our group. Significant changes in market dynamics require industry leaders to perfect a mix of best-in-class products and marketing with technical and operational capabilities. Luxottica has long admired the Oakley business and corporate culture, inspired by founder Jim Jannard. Oakley and Luxottica share a mutual commitment to quality, innovation, and technical skills – qualities which will help us to solidify Oakley’s brand position and Luxottica’s strong leadership in the market. I look forward to welcoming the talented Oakley management team, led by Scott Olivet and Colin Baden, to our group.”

Jim Jannard, Oakley, Inc. Founder, Chairman and Chief Mad Scientist commented, “Mr. Del Vecchio and I started in the industry at about the same time and took our companies on different paths. We were both relentless in our desire to create great products and build unique organizations and I have always had tremendous respect for Mr. Del Vecchio as a partner and competitor. I am very excited that we have found a way to join forces. Oakley’s technology and performance is one of the world’s best kept secrets and this partnership should empower our ability to tell our story throughout the world. I am encouraged by the fact that Luxottica’s management has come to understand the unique, rogue nature of Oakley in the eyewear industry and is committed to preserving it. Oakley will continue to be Oakley but with much greater resources and a platform for realizing the true potential of our brand and company. Given the opportunities in front of us, I wrote Mr. Del Vecchio this morning indicating my intent to make a substantial investment in the company after the transaction closes.”



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