PRESS RELEASE: GOODHAskis.com
A NEW SWEDISH SKI BRAND
A new Swedish ski brand within freeride and jibbing will be launched 10 October 2006 with the name GOODHA. By selling directly to consumer via own web page, www.goodhaskis.com, GOODHA removes all price raising middlemen. The result is that GOODHA can offer quality skis from 2795 to 3195 DKK including delivery.
Not for sale in retail
The idea of the ski brand GOODHA came up when the three founders of GOODHA asked themselves why today’s ski brands, established as well as newcomers, had an unreasonable high price level. GOODHA’s fundamental thought therefore became to offer high quality skis at a low price. In order to accomplish this GOODHA has chosen not to sell in retail stores. Instead it will deliver skis from factory, via the company’s web page (www.goodhaskis.com), to end consumer. Fredrik Nilsson, one of the founders of GOODHA, says: “The middlemen are gone! The consumer receives the stores’ profit – that is the secret behind the low price.”
50 years of ski manufacturing experience
In order to guarantee the quality, the GOODHA skis are manufactured by a factory in Austria with 50 years of ski manufacturing experience. This factory also manufactures skis for several other international brands which are on sale in ski stores. Two models, both with sandwich construction and twin tip, will be offered during the season 2006/2007. One model is 191 cm tall and is a backcountry jibber with the measures 126-103-116 mm with a radius of 36,0 m and a weight of 4254 g per pair. The price will be 3195 DKK including delivery. The other model is 181 cm tall and is a allmountain jibber with the measures 122-87-112 mm with a radius of 20,7 m and a weight of 3360 g per pair. The price will be 2795 DKK including delivery. Package price with mounted bindings will also be offered on the web page.
It’s good ha!
The name GOODHA comes from ”It’s good ha!”, i.e. “It’s good, isn’t it!”. Carl Geijer, one of the founders of GOODHA, states that: ”The name has got three meanings: good skis, good price and the good feeling after a powder day. In other words GOODHA is clearly a ski brand with a happy feeling in quality, price and soul.” The Goodhapeople During the autumn, GOODHA will be on the lookout for a handful of Goodhaguys and Goodhagirls. These persons will have different backgrounds, everything from upcoming freeskiers to experienced mountain guides, but with the goal of being ambassadeurs for the ski brand. GOODHA will also have Goodharepresentatives, who on ski resorts will offer test skiing of the skis during the season.
